Today counterfeiting is a global business worth more than $750 billion. It is a growing menace that, otherwise curbed, can bring about irreversible problems for the, economy, and consumers. The tentacles of counterfeiters have penetrated deep to the supply chain of each and every industry, so that it is imperative for legitimate companies to get stringent anti-counterfeiting policies and strategies. For any legitimate business owner there is really a lot threatened, including reputation, image, revenue, security, consumer loyalty, and consumers' health and safety. Therefore, any tolerance towards counterfeiters could spell doom for that company.
If the search is apparent, the next thing is for an application to become filed to join up your trademark. This can normally be carried out by a trademark lawyer as soon as your instructions are received. The application might need to get examined through the relevant authorities. This examination process usually takes many weeks or months, according to the country and also on the character with the mark. Once the examination continues to be completed, assuming that no objections have been raised, or any objections overcome, then a trademark will need to get published for opposition purposes. A trademark application normally remains available to opposition for any duration of 2-3 months depending on the country. If no oppositions are encountered, then the trademark will be ready for registration. In some countries there will be further registration fees to spend, while in other countries including the US it may be necessary to provide specimens to show how the mark is in use. With the growth of web based technology and innovative online business and marketing strategies, the need for brand protection has not been higher. There is no doubt the internet has provided a medium which includes enabled companies to cultivate, providing an ideal venue for secure anti counterfeit label technology marketing; however, this has also brought its very own unique challenge of risk and brand protection. The qualities in the internet, characterised by its openness, anonymity and instant global reach can also guarantee the perfect hunting ground for individuals who would like to borrow and even hijack your brand for their own commercial benefit. The digital world moves quickly, and it is required for businesses to always keep close track of the alterations if they desire to be capable to stay up to speed. What is a groundbreaking campaign 30 days might be old news another, so it's crucial to never assume your organization has hit on a magic bullet which will keep customers being released the long run. Instead you should make efforts to continually test the temperature of the customers in addition to their opinion of the brand, by using focus group and user testing sessions. By immediately addressing the crisis, the organization owns the content as well as the message in the outset. In addition, by presenting the company as you which includes little contrary to cover, initial steps are come to regain the public's trust. Maintaining and regaining trust are crucial for the integrity of a logo and its reputation. Next, be sure that reputation control and brand protection are top priorities, not only even though the crisis is unfolding, but for the next couple weeks or months following, with respect to the magnitude with the event. Be sure to monitor social networking sites and also have a process in position to address social media marketing responses on the crisis.
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